I am a big fan of what they are doing over at Blumhouse Productions. If you are a fan of horror movies then chances are you’ve heard of Blumhouse before. They’ve become a huge part of why horror movies have been earning top dollar at the box office. Established by American film producer Jason Blum in 2000, Blumhouse Productions specializes in making films on a microbudget. 2009’s Paranormal Activity was made on a budget of $15,000 and would go on to make $193 million worldwide. Since then they’ve had hit after hit and when they fail it’s no big deal since their production budgets are so small.
Horror movies were a natural fit for the production company because they can often work well within a constrained budget. With budget constraints come creative problem solving as directors can’t just throw money at all their problems. I think this is partially why Blumhouse horror movies can work so well. However, the production company is now starting to get into the business of reviving old franchises such as The Blair Witch and the new Halloween reboot.
My fear is that the company will continue to head in the direction of brushing the cobwebs off of dead franchises instead of continuing to bring us franchises that they themselves created. If Blumhouse is successful at rebooting these franchises that would be awesome, but I don’t want them to solely focus on that aspect. I think horror fans would miss out if that were to happen.
I do think that these dead franchises would be in better hands at Blumhouse than with a lot of the other studios, who have repeatedly failed to get these film series’ up and running. Platinum Dunes is a prime example of this, letting Friday the 13th, The Texas Chainsaw Massacre, Nightmare on Elm Street, and The Amityville Horror franchises become irrelevant.
I don’t think that would be the case with Blumhouse at the helm, but that’s partially what I’m scared of. Their original I.P.s are part of what made them special and I want their original series’ to continue to thrive. This year, in particular, has been one of their most successful years, with Split and Get Out making mucho bank.
What do you guys think about Blumhouse in general and about them getting in the business of reboots?
If you’d like to hear more about Blumhouse Productions genius business strategy, check out this episode of the podcast, Planet Money. It’s a great 25 min listen.
Also, if you are a fan of Blumhouse or horror in general, I highly recommend their podcast, The Shockwaves Podcast.